Trade unions should...have rights which empower them and their Essay

Worker's guilds should...have rights which enable them and their individuals. These rights ought to be clear and unequivocal, and they s - Essay Example Truly, there have been negligible authority limitations on opportunity of relationship in the United Kingdom, despite the fact that there have been a few, made by an assortment of issues (Keith 2008). For the most part, and unquestionably in the ongoing decade, the essential concern is identified with confinements on worker's organizations as to which a few legal impediments and different limitations have been executed (Wrigley 2002). These activities have raised a few correspondences and complaints to the International Labor Organization (ILO), the regulatory units of which have had chance to find that the lawful code viable bombs global work gauges (Servais 2008). This topic is explicitly identified with the point of view of the International Covenant’s Article 22 thinking about the way that the pith of these systems is recognized by section 3, as this exposition will talk about, the specific ramifications of this essential is very inconclusive. As expressed by Keith Ewing a nd Carolyn Jones (2006): â€Å"Trade associations should... have rights which enable them and their individuals. These rights ought to be clear and unequivocal, and they ought to appropriately prepare worker's guilds... to act inside the limits of universal work gauges to ensure the interests of their individuals. This implies an option to arrange, an option to deal and an option to strike in another lawful settlement for British exchange unions...(p. 35)† In perspective on this announcement, this article will basically examine the mechanical relations law in the United Kingdom. It will give a concise chronicled conversation of the law identifying with opportunity of affiliation and the option to strike and will distinguish which parts of UK modern relations law neglect to satisfy universal guidelines. The Right to Freedom of Association As expressed in Article 22(1) (Jayawickrama 2003): Everyone will reserve the option to opportunity of relationship with others, including th e option to shape and join worker's organizations for the security of his inclinations (p. 735). What is very equivocal is how much Article 22 protects the development of people who are in relationship with others. A significant issue, worried by the sacred courts from one perspective and European Court of Human Rights’ contract on the other, is whether protections taking after those in Article 22(1) are legitimate just to shield the privilege to opportunity of affiliation, or whether they act further by defending the opportunity to act in relationship with others to advocate the major goals of the relationship viable (Blanpain 2010). The system in established and worldwide law, all things considered, has been to uphold the before, much confined, and significantly less extreme setting of translation (Keith 2008). As expressed by Lecher and Platzer (1997), it is the viewpoint of the Human Rights Committee too. Thinking about the very tight rule it is trying to decide with any degree of precision whether and to what degree UK law and practice meet Article 22(1). In any case, there are three essential concerns which develop for examination: (1) the option to join an affiliation; (2) right of the relationship to deal with its inside exercises; and (3) the privilege of the asso

John Steinbeck :: Essays Papers

John Steinbeck John Steinbeck was conceived on February 27, 1902 in Salinas California, not long after the finish of the Civil War. His mom was a teacher in the government funded educational system in Salinas. Steinbeck experienced childhood in the fruitful California where he found the materials for a large portion of his books, and short stories. Steinbeck exhibited an incredible creative mind, which was encouraged by composing at an early age mostly because of his mom, the teacher, whom read to him at a right on time at the numerous extraordinary works of writing. During his adolescent years, Steinbeck played different games in secondary school, worked various low maintenance, impasse employments, and pondered around the ripe valley. The exercises, and perceptions he made while meandering gave a significant part of the material to his later works. Steinbeck entered Stanford University in 1920, and despite the fact that he went to the school until 1925, he never graduated. Coming up short on the longing to gain a conventional degree from the Stanford University, Steinbeck meandered to New York to seek after a composing vocation. While taking a shot at his composition, and keeping in mind that accepting an interminable gracefully of dismissal slips, Steinbeck maintained odd sources of income. The New York American paper was the place Steinbeck held an occupation, composing different articles, for quite a while before the paper failed. The disappointment of the paper and unending gracefully of dismissal letter constrained Steinbeck to come back t o California, broken yet at the same time confident. Steinbeck’s first novel, Cup of Gold, was distributed in 1929, two months before the terrible financial exchange crash, making the novel almost unnoticed with scarcely fifteen hundred duplicates selling. 1930 was a significant year for Steinbeck in two territories. First he wedded Carol Henning and the love birds settled in Pacific Grove, which he frequently composed of. There, Steinbeck met Ed Ricketts whose kinship emphatically affected Steinbeck’s works. During the Great Depression of the nineteen thirties Steinbeck knew numerous individuals who were viewed as the cross segment of society, and shared huge numbers of the issues of the occasions with them. His dad like numerous men, helped is family through the downturn with a little house and twenty-five dollars every week. All through the downturn period Steinbeck composed of individuals battling to make a decent living around the California, Mexico district. One of Steinbeck works, Tortilla Flat, denoted a defining moment in Steinbeck’s scholarly profession.

Cocaine Withdrawal Symptoms, Timeline, & Treatment

Cocaine Withdrawal Symptoms, Timeline, & Treatment Addiction Drug Use Cocaine Print How Long Does Withdrawal From Cocaine Last? By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on September 03, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 24, 2020 DedMityay/ Getty Images More in Addiction Drug Use Cocaine Heroin Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery Cocaine is a highly addictive stimulant drug. While it is sometimes used recreationally, it is illegal in the United States. The National Institute on Drug Abuse (NIDA) reports that nearly 15% of adults in the U.S. have used cocaine at least once during their lifetime.?? Regular use of cocaine can lead to physical dependence, which means that people will experience symptoms of withdrawal once they stop taking the drug. Here is what you can expect if you stop taking cocaine and go into cocaine withdrawal. Overview If you have become dependent or addicted to cocaine, you are likely to experience some withdrawal symptoms when you quit, and these symptoms can become more severe after heavy use. One way of understanding why cocaine users experience withdrawal is that its like taking out a loan of some good feelings while you are high, but then when it is time to repay the debt of those same feelings, you feel much worse during the crash of withdrawal. This is called a rebound effect and is part of your body’s way of maintaining homeostasis. How Long Will Symptoms Last? It is important to remember that the effects of withdrawal, although intense, are not permanent. The initial crash of cocaine withdrawal can vary in time and intensity and can last from hours to days. Some users experience weeks or months of withdrawal symptoms, known as post-acute withdrawal syndrome (PAWS). What to Know About Cocaine Use Signs Symptoms Everyone’s experience with cocaine withdrawal is different, but there are certain common symptoms that are typical of the withdrawal experience. Cocaine Cravings Most people who are withdrawing from cocaine feel a strong desire to take more cocaine. These feelings are known as cravings and are common among people withdrawing from many addictive substances. Cravings are driven by the wish to reduce the symptoms of cocaine withdrawal as well as the desire to re-experience the pleasure of the cocaine high. How to Cope With Withdrawal Cravings Mood Changes Feeling depressed, anxious, or irritable is a normal part of cocaine withdrawal. Although these feelings are often intense during cocaine withdrawal, they tend to pass once the withdrawal stage is over. Fatigue Feeling very tired is a normal part of cocaine withdrawal. In addition to the exhaustion that you naturally feel after the stimulating effects of cocaine, you may have tired yourself out through lack of sleep and energetic activity while you were high on cocaine. Cocaine can mask the discomfort that you usually feel when you are overactive. This will worsen the feelings of tiredness as the effects of cocaine wear off. Sleep Problems One of the frustrations that people can have during cocaine withdrawal is difficulty sleeping. Despite the tiredness, cocaine withdrawal often causes sleep problems, such as vivid and unpleasant dreams, insomnia (having trouble getting to sleep or staying asleep) or hypersomnia (too much sleep). Increased Appetite Increased appetite is a recognized aspect of cocaine withdrawal, and may be exacerbated by not eating properly while you were high on cocaine. However, it is important to support your recovery through eating a healthy diet, and small, manageable amounts, rather than bingeing. Physical Slowing or Agitation People going through cocaine withdrawal often experience a kind of physical slowing down, called psychomotor retardation, or conversely, they can feel physically agitated. How Long Does Cocaine Stay In Your System? Coping Relief While there are no FDA-approved medications to help reduce the effects of cocaine withdrawal, there are self-care strategies you can use to find some relief. The first step is to detox from the drug, a process that can vary depending on how much and how long you have been taking the drug. Compared to some other types of drugs, the cocaine detox process is relatively short, but it can often be intense.   The most important thing to do during this time is to get support from people who understand what you are going through, whether that includes loved ones or medical professionals. As you are going through the detox and withdrawal process, focus on taking care of yourself physically and mentally. Healthy habits like getting regular exercise, eating nutritious food, and getting enough sleep can be a good jump-start toward feeling better.   Warnings Detoxing on your own at home can present risks if your withdrawal symptoms become severe.  While cocaine withdrawal is generally safe, medically-supervised detox may sometimes be necessary. Side effects of withdrawal can sometimes result in severe depression, paranoia, psychosis, or suicidal thoughts. If you are having suicidal thoughts, contact the National Suicide Prevention Lifeline at 1-800-273-8255 for support and assistance from a trained counselor. If you or a loved one are in immediate danger, call 911. People who are experiencing severe cocaine withdrawal symptoms need inpatient treatment or hospitalization as they go through the detox process. Remember that you do not need to go through this alone. Talk to your doctor if you feel that you need extra support during this time either through residential or outpatient treatment. Addiction professionals can offer evidence-based treatment options that will help you develop to overcome drug cravings and prevent future relapses. Long-Term Treatment While the first phase of cocaine withdrawal, often referred to as the crash, typically passes within a few days, people usually continue to experience withdrawal symptoms that include cravings, irritability, and low energy levels for several weeks. Because cocaine use can create lasting changes in the brain, addiction can be hard to treat and relapses can happen.   Long-term treatment for cocaine addiction usually focusing on individual counseling that incorporates behavioral therapy. People learn new skills that will help them fight drug cravings and change underlying thoughts and behaviors that might contribute to drug use.   Contingency management is one treatment option that utilizes motivational incentives to encourage people to abstain from drugs such as cocaine. In exchange for clean drug tests, people can earn vouchers that can be used for items that help encourage healthy choices (such as gym memberships, dinners at local restaurants, etc.). This approach can be particularly effective during the initial phases of treatment to help encourage drug abstinence. Cognitive-behavioral therapy (CBT), particularly when used in conjunction with other treatments, can also be effective for supporting long-term abstinence and relapse prevention.?? Research suggests that the severity of cocaine dependence as well as the frequency of recent use play a role in determining treatment success. Chronic, heavy, and recent use may make recovery more difficult.?? Resources Online and community-based recovery groups can also be helpful during cocaine withdrawal and addiction treatment. Cocaine Anonymous is one such group that utilizes a 12-step approach to achieving and maintaining abstinence over the long-term. Talk to your doctor if you need help going through cocaine withdrawal. You can also call the SAMHSA National Hotline at 1-800-662-4357 or use their online treatment locator to find treatment options in your area. A Word From Verywell Cocaine withdrawal can be difficult, but overcoming drug use is possible. Having a support system that includes friends, family, medical professionals, and treatment resources can help you cope with this challenging phase of your recovery.

Creative Writing Prison Break Essay - 1547 Words

Prologue Something is odd. I overheard my parents discussing some rapid change in the government. News like this frightens me. It scares me because it is reality. It is real. Not knowing much about politics, I immediately ask them what is going on. There was a lump in my throat. But they quickly switch the topic to avoid the question, as if I didn’t ask. I know they heard me. It makes me angry. I ask again, this time with a broad, stern voice. They both give each other a worried look. â€Å"Alexis,† Mother said, â€Å"I know we ignore you. It’s for the best. But, I think 16 is old enough to know.† â€Å"What is it?† I reply, â€Å"Our country is earning a new leader, and he will put us under a communist rule.† she says with a stutter. At first I†¦show more content†¦Everyone thinks he is a genius. Although I keep these thoughts to myself, I hope that there is someone out there who thinks similar to me. As I dress for school, I listen to the daily news about President Thomas. What he thinks of is insane, and the country is so naive for following him. As I glance at my watch, I realize that i am going to be late for school. My journey to school was full of many unpleasant thoughts. As I close my locker, my best friend awaits me. Ashley. We are making our way towards our classroom when Principal Sullivan strictly makes everyone form a straight line. Everyone has a puzzled look on their face. What is going on? And I know that is what everyone else is thinking. Chapter 2: Tested on Our Beliefs One by one, security guards escort us into a building. One at a time. The line consists of every student in the whole High School. Luckily, I am towards the front. About half an hour passes, then I am up. They take me to a room that I didn’t even know existed. It’s a large warehouse towards the end of the schools property. There is a table in the center with two chairs. Principal Sullivan fills one of them and I suppose the other is for me. He sternly tells me to sit, so I am guessing what ever this is, it serious. Mr. Sullivan has an unpleasant look on his face. It seems that something is up. But what could it be? He shoves a paper in front of me. It says, â€Å"Many of you have heard of the new leader. It isShow MoreRelatedMe as a Writer 940 Words   |  4 Pagessomething meant. Back in high school, my teachers always wanted me to explain my writing in such depth that a kindergartener would understand why Romeo and Juliet is a tragedy. Trying to explain my writing was always very tiring. I often would get bored trying to explain and just stop writing and do something else for a while. Most of the time in high school I didn’t like writing. Mainly because I thought my writing wasn’t good enough to see the light of day. I never like peer editing. I was alwaysRead MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman1523 Words   |  7 PagesYellow Wallpaper†, and her behavior/actions towards these conflicts indirectly state the themes of gender role, freedom, madness, and women’s health throughout the story. â€Å"The Yellow Wallpaper† starts off with the narrator, an unnamed woman, who is writing in her journal. Speaking in first person, the narrator of the story has recently given birth to her first child and has been diagnosed by her husband, a physician, as suffering from what seems to be post-partum depression or a â€Å"temporary nervous depression†Read MoreCinder Book Report946 Words   |  4 Pagesknows that Cinder is a Lunar shell she tries to brainwash Cinder into shooting herself. Cinder breaks from the trance and runs away but falls on a flight of stairs and broke her foot off. Queen Levana exposes Cinder as a cyborg and a Lunar fugitive, so Levana wants to kill Cinder. Trying to preserve peace and show mercy to Cinder, Prince Kai chose to imprison Cinder on Earth. Dr. Erland visits Cinder in prison and tells her that the fate of the world is in her hands and helps her escape. The main conflictRead MorePrison Break : Cognitive Dissonance And The Power Elite1902 Words   |  8 Pagesthe concepts of cognitive dissonance and the power elite is called Prison Break. This show tells a storyline of a man named Michael Scofield who has to save his brother Lincoln, who was put on Death Row for a crime he did not commit. Lincoln was framed for the murder of the vice president by a power group of people called â€Å"The Company†. Michael is a genius who has an architect degree and sets up a plan to break Lincoln out of prison and prove his innocence by taking down The Company. The way theyRead MoreBiography Of Hairspray At Toby s Dinner Theatre1329 Words   |  6 Pagesas she worked in the white family’s home. She gave attention to the white girl before her own daughter. I really enjoyed the talk back with the director because she answered a lot of questions I had while watching the play. She also discussed the creative process for the Bluest Eye and the outside sources she needed to get information on, which was interesting because it shows how the Bluest Eye was collectively formed. The play can serve as a vehicle for change because it explores the struggles thatRead MoreLow Income And Lower Class Families Struggle With Providing Their Children1660 Words   |  7 Pagesdays, I write novels, short stories, and poems. I visit schools and teach creative writing to Indian kids† (Alexie 161). Even though Sherman had the odds stacked against him, he came out a teacher and a writer. Malcom X did not share the same story as Sherman Alexie, but he still faced the hardships of the lower class. Malcolm X states in Learning to Read, that while on the streets he was an articulate hustler but while in prison while trying to write the English language he couldn’t even function (MalcolmRead MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman1038 Words   |  5 Pagesnarrative, which has broad implications for women. When the narrator recognizes that there is more than one trapped, creeping woman, Gilman indicates that the meaning of her story extends beyond an isolated, individual situation. Gilman’s main purpose in writing The Yellow Wallpaper is to doom not only a specific medical treatment but also the misogynistic principles and resulting sexual politics that make such a treatment possible. Those things lead to the major themes of the story: freedom, confinementRead MoreSympathy for Characters in The Yellow Wallpaper and The Nightingale and the Rose1118 Words   |  5 Pagesis implied, from post-natal-depression. As she recuperates with her neurasthenia, she is not allowed to do anything but rest, she has a schedule prescription for each hour in the day and is especially forbidden from the creative work of writing. Moreover, the narrator is confined to an unpleasant and threatening room, one she strongly dislikes. She states I should hate it myself if I had to live in this room long. The narrator grows progressively insane, up to theRead MorePaul Simons the Sound of Silence1161 Words   |  5 PagesPaul Simons The Sound of Silence A poem, like all other works of art, may appear as an inter-subjective truth, an intricate thread of images, a surreal yet realistic expression, and as a creative fact according to Virginia Woolf. In canon literature, a good poem is usually that which has fine structure, imagery, meaning and relevance; an art, which has sprung out not only of personal necessities but out of socio-cultural quagmires. Paul Simons The Sound of Silence transcends the mediocreRead MoreThe Power of the Pen2028 Words   |  9 PagesThroughout history many important leaders have demonstrated that the power of writing is stronger than the tyranny of man. These men were often incarcerated for fighting for what they believed in. Heroes like Mahatma Gandhi, Martin Luther King and Nelson Mandela are a few of many who fought injustice or unfair living conditions and made a difference in the lives of their fellow men by speaking out through their writings. Jimmy Santiago Baca is also a man who has been able to ch ange lives through

The Effects Of Video Games On Children - 2224 Words

Sam Cawthon Mr. Andrew Yeater English 100 1st May, 2015 . Video Games The modern society has innovations that enable people react and invest in their time having several activities. In the event to promote an insight that would play a role in reuniting a certain population, technology has been upfront in the ways that would sustain this growth (Egenfeldt-Nielsen et al. 67). This study will cover on the various statistics, basing their arguments on the positive impact of video games for the people who play them. According to research conducted in 2014 in the United States, 1, 075 children, which cover a population of 8%, are addicted to playing games through the video technology. The technology provides an influential effort based on†¦show more content†¦Intervening through a survey from the Australia Psychologists Association proves that 23% of the people who settle for video games have issues that they are yet to deal with, based on the defense mechanisms and other elements from a psychological approach. However, the individuals enjoy playing video games as part of their leisure activities. The games drive to some factors leading to the effective measurements on the benefits of video games to people settling at using those (Grant et al. 101). According to a study carried out in 2010 in the United States revealed that there were 98% of boys and 93% of the young girls invest more time in playing video games and an estimation of 96% of this population play the games for every one hour every day. These outcomes triggered the rise of the economic rates in terms of the revenue that were stated as $24billion. As such, this provided an opportunity for self-growth and business investments within different organizations that sought to help the citizens achieve their goals and have a financially stabilized life. In comparison to the Box Office in Hollywood that obtained a profit of $10.6 billion in the United States and a part of Canada, which has a larger population of the video game users. As observed from the statistics, video games have built up a cultural norm within the users and helped in connecting them to several opportunities that are beneficial to life. The

Customer Engagement on Facebook Free Essays

string(96) " overcome geographical restrictions and also help the company build fan communities world-wide\." Individual Research â€Å"Customer engagement of commercial brand community on Facebook† Ms. Benchawan Phumphuengsri ID: 543-9374 iMBA Batch 3 Section 19 BP6993 Individual Research Submitted to Assistant Professor Dr. Kriengsin Prasongsukarn Graduate School of business Assumption University Submission date: 12 April 2013 Word count: †¦Ã¢â‚¬ ¦. We will write a custom essay sample on Customer Engagement on Facebook or any similar topic only for you Order Now . words Abstract The rise of the Internet in worldwide there are opportunities and challenges have emerged for marketing brands and products. In its early days, the Internet was seen as an opportunity for marketers to communicate with consumers, and even to engage the customer in two-way communications. However, consumers are becoming overcome by marketers’ attempts to engage them in relationship marketing strategies. The marketing managers and planners should apply new ideas in order to make their brand community more effective because traditional web sites are no longer motivating customers to return and interact to the site. So it is important for the marketer to find out the strategy that involves the development of a virtual community around the brand by focusing on perceived benefits such as social benefits, entertainment benefits and economic benefits to the customer by using online media and social network which are more powerful marketing tools in the current day. In addition, interactions among members can influence the selection of brands, making effective communities very important for the company. In order to get a better understanding of the important factors of community engagement behaviour, this study will show which factor lead to successful online strategies for the marketing on Facebook fan page by using Product Moment Coefficient Pearson Correlation (Bivariate) to analyse the variables and explain that how social benefits, economic benefits and entertainment benefits have a relationship on customer community engagement behaviour. Acknowledgements To complete my individual research, I would like to thank you my advisor Assistant Professor Dr. Kriengsin Prasongsukarn for all helpful advices and guidance since the beginning up to the individual research completion. Moreover I have learned many things from him during the consulting time and he motivated me to try harder to understand and apply his teaching to real practice. I would like to thank to all of my friends, iMBA section 19 for their advice and encouragement which supported me to finish this individual research. Thank you to respondents of my questionnaires. Lastly I would like to thank my family who always believe in me that I could do study and work at the same time. I hope this research will be benefits the business towards understanding ways to enhance customer engagement with their brands. Table of Contents CHATER 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 1. 1 Background of the topic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 1. 2 Statement of the problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 1. Research Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 1. 4 Scope of Research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 1. 5 Limitations of research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 1. 6 Significant of study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 1. 7 Definition of terms †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 CHATER 2 LITERATURE REVIEW†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 2. 1 Theoretical Literature †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2. 2 Related Literature Review †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 2. 3 Summary table of findings of previous researches†¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHAPTER 3 RESEARCH CONCEPTUAL FRAMEWORK †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 3. 1 Theoretical Framework †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 3. 2 Conceptual Framework†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ 12 3. 3 Research hypothesis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. †¦13 3. 4 Operationalization of the variables †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 CHAPTER 4 DATA ANALYSIS AND RESULT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. . 15 4. 1 Method of Research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 4. Source of Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 4. 3 Research instrument †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. 15 4. 4 Data Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ 16 4. 5 Summary of Hypotheses Testing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 CHAPTER 5 CONCLUSION AND RECOMMENDATION. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 5. 1 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ 23 5. 2 Recommendation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 5. 3 Future Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 REFERENCE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦. . 26 Appendix A Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 Appendix B Questionnaire †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Customer engagement in a Facebook commercial brand community CHAPTER 1 INTRODUCTION 1. 1 Background of the topic The reason to select the studying community engagement behaviors in a Facebook brand community of customers is because nowadays Facebook is a very famous social-networking website that has impacts on daily life and it socially influences the people’s choices. The world is moving toward the cyber world is which internet connections are easily access and reachable for every households and businesses. This study will show how the customer community engagement behavior affects perceived benefits of the Facebook commercial brand, and user of its services and applications. We will focus on both male and female respondents who are Facebook users and fans of at last one brand on Facebook, because these people can respond to our questionnaire effectively as they already experience social-networking. The company is looking for ways to brand loyalty among customers as the brand community offers both companies and customers new ways to engage with each other. Whilst companies aim at engaging with influencing members’ perceptions, loyal customers about the brand, sharing information, and learning from and about customers (Algesheimer et al. , 2005), customers perceive value through the variety of practices that they execute offline and online (Schau et al. , 2009). Although originally, an online brand community referred to a community on the www, recently social media network has been added to companies’ marketing and brand building activities (Kaplan and Haenlein, 2010). Attracted by the great number of users of Facebook so, the creative marketing activity in Facebook brand community will draw people to participate and make the brand succeed. This study will help the firm understand more about customer engagement in the Facebook brand community. 1. 1. 2 Social Network, Facebook Over the last years, the ways people search, share information and communicate with each other has changed dramatically (Hennig-Thurau et al. , 2010). Social media networks such as Facebook, Twitter, or YouTube are playing a major role and are more important in business communication. The changes force the company and brand to focus on online services in order to create relationships to customers. Facebook allows companies several services to contact and communicate with their customers. Fan pages are a very interesting tool for companies to use. Usual characteristics of fans are self-identification as a fan, cultural competence, emotional engagement, co-production and auxiliary consumption (Kozinets et al. , 2010). The Internet brought the possibility to overcome geographical restrictions and also help the company build fan communities world-wide. You read "Customer Engagement on Facebook" in category "Papers" In practice, Facebook users can be fans of a fan page by pressing the â€Å"like-button,† then it identifies that they like this brand and will present their profiles on social network. The content and information of fan page is automatically posted to the customer is Facebook news feed, and the customer can post comments on the fan page, interact with the brand, forward offers from the page as well as the interact with other community members (Jahn and Kunz. ,2012). 1. 2 Statement of problem As a social network, Facebook has affected the social life and activity of people in several ways. With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other connections wherever they are in the world, as long as there is access to the Internet. It can also tie people with same interests or beliefs through groups and other pages. This study will help the company to understand more how community engagement behavior in Facebook is important to the company for implementing the technique to create company brand perception and gain market share via Facebook. In addition, engaging with the brand community in different behaviors, receive different relationship benefits, for example entertainment, may make customers more satisfied. This assumption is based on the reasoning that customers. This study will investigate how a customer engagement behavior affects consumers perceived benefits, and assume a positive relationship between the constructs. (Gummerus et al. , 2012) 1. 3 Research objectives The research objective is to study the affects of community engagement behaviour of Facebook commercial brand on perceived benefits. The company can know more insight of customer behaviour especially the company who focuses on social network marketing activities. This study will help the company create marketing and content to their page on Facebook effectively to increase perceived benefit of the brand. * To study community engagement behaviour has a positive relationship on social benefit * To study community engagement behaviour has s positive relationship on entertainment benefit * To study community engagement behaviour has a positive relationship on economic benefit 1. Scope of research The research studied the affects of community engagement behaviour on three factors of perceived benefits. The three independent variables of perceived benefits factors are social benefit, entertainment benefit and economic benefit. The respondents of this research are male and female Facebook user in Bangkok. This research result would be advantage to the marketing department of the company who has community page of their br and on Facebook they can apply more attractive activities for their members. This study will help them to monitor their Facebook fan page effectively after they understand the fact that the brand community will help a firm draws individual customers and to create relationships with those customers, and also establishing long-term relationships. 1. 5 Limitations of research There are some limitations to this study of customer community engagement behaviours of commercial brands on Facebook. The study is limited to the engagement behaviour in a Facebook commercial brand community, while customers also engage with the brand in other ways. The limitations that need to be considered are first, self-selection of respondents affects the results which may come from inactive community users. Second, the behavioural measures were reported by the respondents themselves, and do not know that the answers are from actual behaviour or not. Finally, because the findings are based on commercial brand on Facebook page and the respondent have to be both Facebook user and commercial brand community page so this will represent only some portion of target customer of the company not the whole market 1. Significant of the study The findings in this study have several implications for social media strategies, and help the company to understand why customers participate in the Facebook brand community which is important to increasing more numbers of Facebook users to become brand community members and towards develop marketing on Facebook, which is lower cost than other commercial media. Firms may want to encourage and reward consumers to become more active on the site to receive maximal perceived benefits from the community (Gummerus et al. 2012). 1. 7 Definitions of Terms Fan pages the important tool on Facebook for brand communication. The company can use to integrate and interact with the customers effectively (Dholakia et al. , 2004). Community engagement behaviour is the customer behaviour that is more value than purchasing the product or service, and can be defined as a customer’s behavioural manifestations that have a focus as motivational drivers rather than purchasing by the brand or firm (van Doorn et al. , 2010). Social benefits results from interaction among the company and consumer and mention to recognition and also friendship (Gweinner et al. , 1998). Entertainment benefits is the relaxation and fun which customer perceive and could encourage community participation (Dholakia et al. , 2004). Economic benefits refer to people joining brand communities in order to get discounts and time savings, or to take part in marketing activity campaign and competitions (Gwinner et al. , 1998). CHAPTER 2 LITERATURE REVIEW 2. Theoretical Literature Customer engagement in brand communities Customer engagement in brand communities causes the customer’s interactive experiences direct to the brand, is context-dependent, and develops consumers’ experience of brand value (Brodie et al. , 2011). Customer engagement is sometimes used to represent the highest form of loyalty (Bowden, 2009; Roberts and Alpert, 2010), but as behavioural indicator it comprises all kinds of behaviours, not only those t hat are characteristic of high degrees of loyalty (Libai, 2011; Narayandas, 1998). The customer engagement consists of five dimensions. First, customer engagement can be defined in a different ways depending on customer time, interest or preference this called customer’s resources. Second, it can generate in different of outcomes for the customer such as improvement in the service. Third, it can be different in scope and be momentary, for example on going behaviour or issuing a complaint. Fourth, it has various impact on the company both negative and positive impact. Fifth, customer can engage in the behaviours for specific purposes (van Doorn et al. , 2010). Consumers engage in a number of behaviours that tie their relationship with the brand. For example frequency of visit, buying behaviours, and intended behaviour which go beyond the traditional measure of the loyalty of the customer (Gummerus et al. , 2012). Perceived benefits of customer engagement in brand communities Before the existence of Web 2. 0, the customers did not consider social benefits important in an online context. They sought to experience trust benefit and special treatment benefit such as saving time and receiving special service rather than experience social benefit (Yen and Gwinner, 2003). The previous research studied on practical benefits which included informational and instrumental benefits (Dholakia et al. , 2004) which are often achievable through a Facebook fan page set up by the company. This study is focused on social, entertainment and economic benefits which we called perceived benefits. The reasons that people use social networking site are social connections such as keeping in touch with their friends and exchanging information such as events or gossip, (Raacke and Bonds-Raacke, 2008). In similar interest, Foster et al. 2010) found the important motivation of people to participate the social network is the perceived information value from the community and the connection to their friends. The experiential value that derives the satisfaction of the customer of using online services is entertainment (Mathwick et al. , 2001; Nambisan and Baron, 2009; Nonnecke et al. , 2006). Entertainment benefit can be expected as an important more than e-commerce in a brand community context. The Facebook fan pages spend their time with the community page such as game applications (Gummerus at al. 2012). Many previous researches also show that entertainment plays an important role as shared and consumed content on social networking sites (Sheldon, 2008; LaRose et al. , 2001). Economic benefits (Gwinner et al. , 1998) mention to people connecting brand communities because they want to get discounts and time savings, or to be a part in awards and competitions. 2. 2 Related Literature Review Brand Community The companies aim to engage with the loyal customers, influencing the member to have good perception toward the brand, distributing information and earning form and about customers (Algesheimer et al. , 2005), customer perceive value from the variety of practice that they perform online and offline (Schau et al. , 2009). An online brand community referred to a community on the World Wide Web, recently social media has been added to companies’ m arketing and brand building activities (Kaplan and Haenlein, 2010). In this study, brand community is defined as a group of people who possess a particular brand or who have a strong interest in a brand, and who are active both online and offline (Muniz and O’Guinn, 2001; Jeppesen and Frederiksen, 2006). Research on brand communities found several different dimensions, including geographic concentration, social context, size, and temporality (Dholakia et al. , 2004; McAlexander et al. , 2002). Regarding the size, Dholakia et al. , (2004) found the differences between small group-based communities and big communities in terms of motivation to join the communities. Another dimension is their temporality in communities, some are unchanging and others are short-term. The temporal stability of community members can be benefit to marketers as well as longevity associates with a long-term, stable market. Finally, geographically concentrated or scattered are considered as a dimension of communities (Hur at el. , 2011) The keys of brand community participation are hedonic and functional. Functional goals mention to information sharing among community members, while hedonic goals lead customer to have a positive experience over the interactions among the member (Holland and Baker, 2001). Regardless of which aim is established before a participation, the effect of brand community on private lives has been growing, for example over actual product consumption and purchasing, or the formation of opinions toward products or brands (Hagel and Armstrong, 1997), since they have been changing the role performed by existing reference groups (Constant et al. , 1996). The firms have begun to use brand communities for the strategic purpose of getting closer to a specific target market segment. Members of a brand community define the outline and particular community activities by the inter-relationships between members who like the same brand, and as they share information about the brand (Muniz and Schau, 2005), they set up brand-centered sub-culture (Schouten and McAlexander, 1995), which could be applied for companies’ brand-building strategies. Then, the interaction between brand communities and companies is helpful for the firms to analyse customers’ characteristics and needs more accurately, so that firms can achieve long-term customer relationships at a lower cost. . 3 Summary table of findings of previous researches. There are many researchers who studied about the customer engagement, brand community, social networking, social benefit, entertainment benefit and economic benefit. The researcher name, objective and result are as follow: Table 2. 1 Previous empirical studies CHAPTER 3 RESEARCH CONCEPTUAL FRAMEWORK 3. 1 Theoretical Framework From previous research two engagement behavioural factors were found, one being community behaviour and one being transactional behaviours as independent variables (Gummerus et al. , 2012). The variable measuring how often customers visit the page and react to the brand on Facebook. Therefore, the three constructs were social benefits, economic and entertainment benefits as mediator. The dependent variables were relationship outcome, one is satisfaction and one is loyalty. Figure 3. 1 Model of study on relationship benefits mediate the effect on customer engagement on relationship outcomes Source: Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Pihlstrom, (2012),†Customer engagement in a Facebook brand community†, Management Research Review 35 (9), 857 – 877 . 2 Conceptual Framework The theoretical framework of relationship benefits mediate the effect on customer engagement on relationship outcomes (Gummerus et al. , 2012). The researcher adjusted the conceptual framework to study the relationship on customer engagement behaviour and perceived benefits as follows Figure 3. 2 Conceptual Framework There are three independent variables which are social benefit, entertainment benefit and economic benefit. The dependent variable of this conceptual framework is community engagement behaviour. . 3 Research hypothesis The hypotheses studies the relationship between customer engagement behaviour which is community engagement behaviour about the brand community on Facebook and perceived benefit which are social benefit, economic benefit and entertainment benefit and demonstrate that there is positive relationship of customer community engagement behaviour on perceived benefit for Facebook users in Thailand. Customer engagement in brand communities From previous studies, the researcher examined the customer behavioural engagement in a brand community relationship on perceived relationship benefits of Game Club in Facebook. For this study we will study a customer community engagement behaviour relationship on perceived relationship benefits of Facebook user in Thailand who are members of the commercial brand’s fan page. Perceived benefits of customer engagement in brand communities From previous studies, the researcher examined the relationship benefits mediation of customer engagement on satisfaction and loyalty of Game Club in Facebook. For this study we will research the relationship of customer community engagement behaviour and perceived benefits which are social benefit, entertainment benefit and economic benefit of Facebook user in Thailand who is fan page of the commercial brand. Hence, the hypothesized model can be summarized as shown below: H1: Community engagement behaviour has a positive relationship on social benefits. H2: Community engagement behaviour has a positive relationship on entertainment benefits. H3: Community engagement behaviour has positive relationship on economic enefits. 3. 4 Operationalization of the variables CHAPTER 4 DATA ANALYSIS AND RESULT 4. 1 Method of Research The Facebook user who is a member of the fan page of the brand on Facebook is defined as a target group to distribute the questionnaire in order to test the hypothesis. The questionnaires are available into two methods; one is online questionnaire and second is questionnaire paper. The respondent who answered the questionna ire of this study is all Thai Facebook users and also being a fan page of commercial brand on Facebook. The questionnaire combined 4 constructs which are customer community engagement behaviour construct, social benefit construct, entertainment benefit construct and economic benefit construct and consists of 23 questions which this research applied the question from the previous study base on this research objectives. 4. 2 Source of Data This research was applied from the previous study of customer engagement on Facebook. The information was collected from 208 respondents who are Facebook users and members of a commercial brand fan page and were tested to prove the hypotheses. The researcher collected data by distributed 58 questionnaires in Siam Square, Assumption University and Thai Summit Tower building in Bangkok, and posted a questionnaire online for Thai Facebook users and there is 150 respondents from online questionnaire. The date duration to collect the data is 24th February 2013 to 12th March 2013. 4. 3 Research instrument The instruments for gathering the data for the research are online questionnaire and paper questionnaire. To test the hypothesis the question paper consists of varies specific questions to measure the relationship of community engagement behaviours on three perceived benefit, social benefit, economic benefit and entertainment benefit. The questionnaires consist of four constructs. The Community engagement behaviours the perceived benefit statement was measured on a Five-point Likert scale with the anchors â€Å"Strongly agree† – â€Å"Strongly disagree†. Table 4. 1 Measurement Scale 4. 4 Data Analysis In this research, there are three types of data analysis. First, this study uses descriptive analysis to analyse the frequency and percentage of the data in screening question and demographic information. Second, this research use reliability analysis to test the reliability of each question for dependent and independent variables. Finally, this research use inferential analysis to analyse the correlation between variables by using Pearson correlation (Bivariate). Descriptive Analysis After screening question of the questionnaire from 208 respondents there are 200 respondents who are Facebook users and be a member of brand fan page and 8 respondents who are not Facebook user. The following table shows the frequency and percentage of demographic by using descriptive analysis. Table 4. 2 Screening question Facebook user From table 4. 2 of 208 respondents, we found 200 respondents are Facebook users 96. 2% (200) and 3. 8% (8) are not Facebook user. Brand fan page on Facebook From table 4. 2, after the first screening question we got 200 respondents who are members of a brand fan page on Facebook. Frequency of visit fan page From the table 4. 2, the highest percentage of visits to brand fan page on Facebook of the respondents is 1-3 times per week and the lowest percentage is once a month or seldom. There are 37. 5% (75) of respondents who visit 1-3 times per week, 29. 5% (59) of visit daily, 20% (40) of 4-6 times per week, 7% (14) of 2-3 times per month and 6% (12) of once a month or seldom. Table 4. 3 Demographic information Factor of Gender From the table 4. 2, the highest percentage of respondents was female. There are 56. 5% (113) of female respondents and 43. 5% (87) of male respondents. Factor of Age From the table 4. 2, the highest percentage of respondents was age 25-29 years old and the lowest percentage is age below 20 years old. There are 69% (138) of age 25 to 29 years old, 16% (32) of age 21 to 24 years old, 12. 5% (25) of age 30 and above and 2. 5% (5) of age below 20 years old. Factor of education level From the table 4. 2, the highest percentage of respondents was college/university level and the lowest percentage is high school level. There are 66. 5% (133) of college/university level, 31. 5% (63) of advance degree level and 2% (4) of high school level. Table 4. 4 The Analysis of Descriptive statistics of constructs by using Average Mean and Standard Deviation Reliability Analysis The purpose of testing the reliability is to measure the question of each variable by using Cronbach’s Coefficient Alpha test. The results of each variable are as follows: Table 4. 5 The reliability Analysis of Research Instrument From table 4. 5, the results show that the reliability of all variables is greater than . 6 so all questions are reliable to use for this study. Inferential Analysis There are 3 independent variables which are social benefit, entertainment benefit and social benefit to analyse the relationship with community engagement behaviour by using Coefficient Pearson Correlation (Bivariate). Each independent variable has a positive relationship to community engagement behaviour and significant value is less than 0. 01 which means all hypotheses are fail to reject (supported). Hypothesis 1: Community engagement behaviour has a positive relationship on social benefits. Table 4. 6 The Analysis of relationship between Community engagement behaviour and Social benefit As the result in table 4. 6, the sig. is equal to . 000 which is less than . 01 (. 000 . 01). It means that null hypothesis is rejected. Then there is a relationship between community engagement behaviour and social benefit at the . 01 significant level. At . 260, it means that there is a weak positive relationship between community engagement behaviour and social benefit. It can conclude that two variables move to the same direction or if the customer has high community engagement behaviour their perceived social benefit is high. Hypothesis 2: Community engagement behaviour has a positive relationship on entertainment benefits. Table 4. 7 The Analysis of relationship between Community engagement behaviour and Entertainment benefit As the result in table 4. 7, the sig. is equal to . 011 which is less than . 05 (. 011 . 05). It means that null hypothesis is rejected. Then there is a relationship between community engagement behaviour and social benefit at the . 05 significant level. At . 180, it means that there is weak positive relationship between community engagement behaviour and entertainment benefit. It can conclude that two variables move to the same direction or if the customer has a high community engagement behaviour their perceived entertainment benefit is high. Hypothesis 3: Community engagement behaviour has a positive relationship on economic benefits. Table 4. 8 The Analysis of relationship between Community engagement behaviour and economic benefit As the result in table 4. 8, the sig. is equal to . 000 which is less than . 01 (. 000 . 01). It means that null hypothesis is rejected. Then there is a relationship between community engagement behaviour and social benefit at the . 01 significant level. At . 257, it means that there is a weak positive relationship between community engagement behaviour and economic benefit. It can conclude that two variables move to the same direction or if the customer has high community engagement behaviour their perceived economic benefit is high. 4. 5 Summary of Hypotheses Testing There are three hypothesis of this research to test relationship between independent variables that are social benefit, entertainment benefit and economic benefit and dependent variable that is community engagement behaviour of a brand fan page on Facebook by using Product Moment Correlation Coefficient. Table 4. 9 Summary of Hypotheses Testing The result from these hypothesis state that perceived benefit which are social benefit, entertainment benefit and economic benefit are important factor of customer engagement. All hypotheses are supported and positive related to customer engagement behaviour. CHAPTER 5 CONCLUSION AND RECOMMENDATION 5. 1 Conclusion The findings in this study have practical implications for marketing practices. First of all, there is a positive relationship between community engagement behaviour and perceived benefit that are social benefit, entertainment benefit and economic benefit. The effectiveness of creating marketing on a Facebook fan page of the company can increase the customer engagement successfully. Second, the more customers interact to the brand on Facebook the more they perceive social benefit, entertainment benefit and conomic benefit. This research found that social benefit has the strongest relationship toward community engagement behaviour. The customers are likely to interact with the brand because they like to exchange information and experience and community with people who has the same interest. Entertainment benefit is also has a relationship to the community engagement behaviour when the customer has high attention to the brand fan page on Facebook can be indicate that they perceive the entertainment benefit value. There is a high customer engagement level when the entertainment benefits that the customers perceive are high. The study also found that the relationship of economic factor and customer engagement behaviour is positive so the interactive of customer toward the brand on Facebook is high when the customer perception of the economic factors is high. The important role of developing brand community on Facebook of the company should make every effort to actively manage social, economic and entertainment benefit respectively in order to engage the customer on online communities successfully. . 2 Recommendation A significant issue of great interest to the brand is how participants in online communities become associated with a brand over time. The building of online communities is supposed to be an effective means of marketing communication which create multiple benefits; for example, improving brand awareness and target marketing. The providing of social, economic and entertainment benefi t to online communities will encourages community members to jointly engage to the company effectively. As Facebook became a successful tool of the companies to promote the brand and create customer relationship online and widely broadcast as there is the largest number of user in social media network so, the companies should focused on creating their brand community on Facebook by developing the factors of social, economic and entertainment benefit in order to get customer attention and interaction toward the brand and go beyond the transaction then it can generate loyalty of the brand successfully. 5. 3 Future Study For this study we focused on the customer community engagement behaviour of ommercial brand on Facebook for and as the brand communities in social media increases on customer behaviour towards multiple community sites so the next research we can study about the customers engagement behaviour towards other social media brand communities, and compare what are the important factors of customer who joins these communities. Moreover we can study the differences of customersâ⠂¬â„¢ point of view between the Facebook brand communities and other popular online brand communities such as Twitter, You Tube and Instagram to find out whether customers engage in both, or they prefer using one over the other social media network. Finally, we can study customer’s engagement in different behaviours such as transactional behaviour and find out their expectations on the online communities. REFERENCE Algesheimer, R. , Dholakia, U. M. and Herrmann, A. (2005), â€Å"The social influence of brand community: evidence from European car clubs†, Journal of Marketing, 69,19-34. Brodie, R. J. and Hollebeek, L. D. (2011), â€Å"Advancing and consolidating knowledge about customer engagement†, Journal of Service Research, 14 (3), 283-4. Constant, D. , Sproull, L. and Kiesler, S. 1996), â€Å"The kindness of strangers: the usefulness of electronic weak ties for technical advice†, Organization Science, 7 (2), 119-35. Dholakia, U. M. , Bagozzi, R. P. and Pearo, L. K. (2004), â€Å"A social influence model of consumer participation in network- and small-group-based virtual communities†, International Journal of Research in Marketing, 21 (3), 241-63. Dholakia, U. M. , Bagozzi, R. P. and Pearo, L . K. (2004), â€Å"A social influence model of consumer participation in network- and small-group-based virtual communities†, International Journal of Research in Marketing, 21 (3), 241-63. Gwinner, K. P. , Gremler, D. D. and Bitner, M. J. (1998), â€Å"Relational benefits in service industries: the customer’s perspective†, Journal of the Academy of Marketing Science, 26 (2), 101-14. Hur, W-M. , Park, J. and Kim, M. (2010), â€Å"The role of commitment on the customer benefits-loyalty relationship in mobile service industry†, Service Industries Journal, 30 (14), 2293-309. Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Pihlstrom, (2012),†Customer engagement in a Facebook brand community†, Management Research Review, 35 (9), 857 – 877 Kaplan, A. M. and Haenlein, M. (2010), â€Å"Users of the world, unite! The challenges and opportunities of social media†, Business Horizons, 53, 59-68. Mathwick, C. , Malhotra, N. and Rigdon, E. (2001), â€Å"Experiential value: conceptualization, measurement and application in the catalog and internet shopping environment†, Journal of Retailing, 77 (1), 9-16. Muniz, A. M. and O’guinn, T. C. (2001),â€Å"Brand community†, Journal of Consumer Research, 27, 412-32. McAlexander, J. H. , Schouten, J. W. and Koenig, H. F. (2002), â€Å"Building brand community†, Journal of Marketing, 66 (1), 38-54. Schau, H. J. , Mun? iz, A. M. and Arnould, E. J. (2009), â€Å"How brand community practices create value†, Journal of Marketing, 73, 30-51. an Doorn, J. (2011), â€Å"Comment: customer engagement: essence, dimensionality, and boundaries†, Journal of Service Research, 14 (3), 280-2. van Doorn, J. , Lemon, K. N. , Mittal, V. , Nass, S. , Doree? n, P. , Pirner, P. and Verhoef, P. C. (2010),â€Å"Customer engagement be havior: theoretical foundations and research directions†, Journal of Service Research, 13 (3), 253-66. Won-Moo Hur, Kwang-Ho Ahn , Minsung Kim (2011) â€Å"Building brand loyalty through managing brand community commitment†, Management Decision, 49 (7), 1194-1213. Yen, H. J. R. and Gwinner, K. P. 2003), â€Å"Internet retail customer loyalty: the mediating role of relational benefits†, International Journal of Service Industry Management, 14 (5), 483-500. Appendix A: Data Analysis FREQUENCY AND DESCRIPTIVE Demographic Gender: Gender| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Male| 87| 43. 5| 43. 5| 43. 5| | Female| 113| 56. 5| 56. 5| 100. 0| | Total| 200| 100. 0| 100. 0| | Age: Age| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Below 20| 5| 2. 5| 2. 5| 2. 5| | 20 – 24| 32| 16. 0| 16. 0| 18. 5| | 25 – 29| 138| 69. 0| 69. 0| 87. 5| | 30 and above| 25| 12. 5| 12. 5| 100. 0| | Total| 200| 100. | 100. 0| | Educati on: Education| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| High school| 4| 2. 0| 2. 0| 2. 0| | College/University| 133| 66. 5| 66. 5| 68. 5| | Advance degree| 63| 31. 5| 31. 5| 100. 0| | Total| 200| 100. 0| 100. 0| | Visit fan page on Facebook: Visit times| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Once a month or more seldom| 12| 6. 0| 6. 0| 6. 0| | 2-3 times per month| 14| 7. 0| 7. 0| 13. 0| | 1-3 times per week| 75| 37. 5| 37. 5| 50. 5| | 4-6 times per week| 40| 20. 0| 20. 0| 70. 5| | Daily| 59| 29. 5| 29. 5| 100. 0| | Total| 200| 100. 0| 100. 0| | Descriptive Statistics| N| Minimum| Maximum| Mean| Std. Deviation| Read| 200| 1| 5| 4. 08| . 953| Like| 200| 1| 5| 3. 02| 1. 149| Write| 200| 1| 5| 2. 44| 1. 226| Because I want to get to know other commercial brand community members| 200| 2| 5| 4. 09| . 775| To provide information to other brand community members| 200| 2| 5| 4. 04| . 693| To share my ideas with other commercial brand community members| 200| 2| 5| 4. 01| . 716| Because I want to stay in touch with other brand community members| 200| 2| 5| 4. 03| . 698| To help other community members| 200| 2| 5| 3. 83| . 751| To feel needed by brand or other community members| 200| 1| 5| 3. 8| . 843| To get help from other community members| 200| 2| 5| 3. 91| . 727| To get entertained| 200| 1| 5| 3. 81| . 861| To relax| 200| 1| 5| 3. 81| . 835| To pass time when I am bored| 200| 2| 5| 3. 80| . 837| To get bonuses| 200| 2| 5| 3. 90| . 874| To get better service| 200| 1| 5| 3. 60| . 972| To get fast responses| 200| 1| 5| 3. 63| . 979| To participate in brand activity| 200| 1| 5| 3. 73| . 868| Valid N (listwise)| 200| | | | | RELIABILITY Customer community engagement behavior Reliability Statistics| Cronbach’s Alpha| N of Items| .933| 3| Social benefits Reliability Statistics| Cronbach’s Alpha| N of Items| 883| 7| Entertainment benefits Reliability Statistics| Cronbach’s Alpha| N of Items| .889| 3| Econo mic benefits Reliability Statistics| Cronbach’s Alpha| N of Items| .839| 4| INFERENTIAL ANALYSIS Relationship between Customer engagement behavior and Social benefits Correlations| | MeanCEB| MeanSB| MeanCEB| Pearson Correlation| 1| . 260**| | Sig. (2-tailed)| | . 000| | N| 200| 200| MeanSB| Pearson Correlation| . 260**| 1| | Sig. (2-tailed)| . 000| | | N| 200| 200| **. Correlation is significant at the 0. 01 level (2-tailed). | Relationship between Customer engagement behavior and Entertainment benefits Correlations| MeanCEB| MeanETB| MeanCEB| Pearson Correlation| 1| . 180*| | Sig. (2-tailed)| | . 011| | N| 200| 200| MeanETB| Pearson Correlation| . 180*| 1| | Sig. (2-tailed)| . 011| | | N| 200| 200| *. Correlation is significant at the 0. 05 level (2-tailed). | Relationship between Customer engagement behavior and Economic benefits Correlations| | MeanCEB| MeanECB| MeanCEB| Pearson Correlation| 1| . 257**| | Sig. (2-tailed)| | . 000| | N| 200| 200| MeanECB| Pearson Correlati on| . 257**| 1| | Sig. (2-tailed)| . 000| | | N| 200| 200| **. Correlation is significant at the 0. 01 level (2-tailed). | APPENDIX B: QUESTIONNAIRE Customer Engagement in a Facebook brand community IBM Business Research Methodology (BP 6902) Master of Business AdministrationAssumption University ————————————————- ————————————————- As part of our Master Degree studies, we are in need of collecting some data that Customer Engagement in a Facebook brand community. It will be highly appreciated if you could spend few minutes with us to complete this questionnaire. Your information will be kept as confidential and this only we use for our research purpose. Thank you very much for your cooperation. Part I: Screening Question 1. Do you have Facebook account? ( ) YES ( ) NO ( ) 2. Are you a fan of fan page of brand community on Facebook? ( ) YES ( )If yes, please go to the next Question ( ) NO ( )If no, end of questionnaire ( ) 3. How often you visit commercial brand community fan page on Facebook? Daily ( ) 4-6 times per week(4-6 ) 1-3 times per week(1-3 ) 2-3 times per month (2-3 Once a month or more seldom (1 ) Part II: Measurement of Dependents Variables 1. Customer community engagement behavior (is defined as a Facebook user’s interact to the brand on Facebook fan page) Statements began with: I am a Facebook commercial brand community 5= strongly agree, 4 = agree, 3= neutral, 2= disagree, and 1= strongly disagree 5 = , 4 = , 3 = , 2 = 1 = 1)You are regularly read message of the brand on Facebook fan page 5| 4| 3| 2| 1| 2) You are regularly press like message of the brand on Facebook fan page | 5| 4| 3| 2| 1| 3) You are regularly write comment of the bra nd on Facebook fan page | 5| 4| 3| 2| 1| Part III: Measurement of Independent Variables 2. Social benefit (is defined as a Facebook user’s perception toward social benefit) Statements began with: I am a Facebook commercial brand community 5= strongly agree, 4 = agree, 3= neutral, 2= disagree, and 1= strongly disagree 5 = 4 = , 3 = , 2 = 1 = 1)Because I want to get to know other commercial brand community members | 5| 4| 3| 2| 1| 2) To provide information to other brand community members | 5| 4| 3| 2| 1| 3) To share my ideas with other commercial brand community members | 5| 4| 3| 2| 1| 4) Because I want to stay in touch with other brand community members 5| 4| 3| 2| 1| 5) To help other community members | 5| 4| 3| 2| 1| 6) To feel needed by brand or other community members | 5| 4| 3| 2| 1| 7) To get help from other community members | 5| 4| 3| 2| 1| 3. Entertainment benefit (is defined as Facebook user’s perception toward entertainment benefit ) 5= strong ly agree, 4 = agree, 3= neutral, 2= disagree, and 1= strongly disagree 5 = , 4 = , 3 = 2 = 1 = 1) To get entertained | 5| 4| 3| 2| 1| 2) To relax | 5| 4| 3| 2| 1| 3) To pass time when I am bored | 5| 4| 3| 2| 1| 5 Economic benefit (is defined as Facebook user’s perception toward Economic benefit) 5= strongly agree, 4 = agree, 3= neutral, 2= disagree, and 1= strongly disagree 5 = , 4 = , 3 = , 2 = 1 = 1) To get bonuses | 5| 4| 3| 2| 1| 2) To get better service | 5| 4| 3| 2| 1| 3) To get fast responses | 5| 4| 3| 2| 1| 4) To participate in marketing activity campaign | 5| 4| 3| 2| 1| Part IV: Demographic 1. Gender Male  Ã‚   ( )Female ( ) 2. Age Below 20  ( 20 )20-24 25-29  Ã‚   30 and above (30 ) 4. What is your education level? Middle School   High School College/University Advance Degree — Thank You for Your Time — How to cite Customer Engagement on Facebook, Papers

The Kamikazes Essays - Military History Of Japan During World War II

The Kamikazes Kamikaze was a type of Japanese pilot who flew suicide missions during the last months of World War II (1939-1945). The kamikazes were trained to dive airplanes loaded with the explosives into certain targets, usually American naval vessels. They were much like a human bullet. The suicide planes were also called kamikazes. Japan was desperate when it launched the kamikaze missions. Its military leaders viewed the kamikazes as the last hope of stopping the powerful Allied advance. But the plan didn't work. The first kamikaze attacks occurred in October 1944, when the Allies invaded the Japanese-held Philippines. More than a thousand kamikazes took part in the defense of Okinawa in 1945. Kamikaze pilots, sacrificing their lives in a last-ditch effort to stop the American advance, sank about 30-40 ships and damaged more than 350 others. They thought the Allied forces would have some trouble because they were losing so many warships. America would've been long time ago. In those days naval vessels were so abundant that the U.S. were having trouble finding enough sailors to man the ship. But the kamikazes failed to sink any large aircraft carriers-their main targets-and in time proved to be a costly failure. They became more important for the kind of resistance they symbolized than for the damage they caused. The word kamikaze means ?divine wind?. During the summer of 1281 the Emperor assigned an enormous army of 140,000 troops to the conquest of the Japanese islands. An armada of four thousands ships sailed, once again bound for Hakata Bay to fight the Mongols. Kublai Khan's forces landed. The battle was fought again, and once more the Mongols turned back to the beach. The Japanese fought valiantly, but with the enormous resources of the Mongols breached the defenses. Then, one night almost without warning, a powerful typhoon blew through most of their battle equipment and horses, and drowned thousands of the warriors. As the storm ended, the pitiful remnants of the great fighting force struggled back to Korea. Japan was saved. Once again, the people of Japan gave thanks to the Kami Kaze. The problem that this paper will analyze is what were the reasons of the Japanese that made them go on these suicide missions. In the Suicide Squads: W.W.II, Richard O'Neill says that the Japanese went on these suicide missions because they considered it a privilege to die for their emperor. The Japanese believed in the nationalistic State Shinto creed of the 20th century. It said that Japan was the first-born of all the nations of Earth, the offspring of divine copulation. Dominion was granted to the storm god Susanowo, ancestor of the Japanese people. But because of his misbehavior, Ninigi grandson of the sun goddess Amaterasu replaced Susanowo. Amaterasu was the great-grandmother of Jimmu Tenno (Tenno, ?Emperor?) became the first mortal yet still divine ruler of Japan. Thus, while both Japanese people and Emperor are traditionally of divine descent, the Emperor's line is by far greater. The Japanese believed that the living god dwelled among the people, and no act in his name, or for the cause of patriotic duty, was too much to ask. All schools and universities displayed portraits of the Emperor to be pro tected with their lives. In The Kamikazes, Hoyt explains that in the Japanese society suicide was acceptable and even honorable, from the schoolboy atoning for the shame of flunking an examination to the defeated general writing his report with his life's blood. Every schoolboy in Japan had admiration for the samurai, the warrior class who for a time were also the educated class in Japan. Since the Meiji restoration, the mystique of the samurai and their code of honor bushido, had again seized the Japanese imagination. The warrior code, bushido, said that they must gladly sacrifice their lives for Emperor and country. Outwardly, at least, all the young men involved were eager to give their lives. From the beginning Admiral Onishi had the presence of mind to create decorative and symbolic trappings for the sacrificial fliers. They were said to be already gods and should have no further interest in human affairs. On completion of their missions, their spirits would fly to the Yasukuni shrine near the Imperial Palace